Video Profile Windows
- Make a personal connection with 1.5 billion people.
People don’t just buy a product or connect with an organization; they connect with a story or vision. What story does your web site tell?
The Internet should be a key vehicle in your communication strategy. DiLorenzo Studios produces cutting edge media products that convey a personal message to potential clients that enhance your overall web presence. Your one-to-three minute Video Profile Window will engage your customers emotionally as well as intellectually. Video Profile Windows are placed on your website for your e-commerce traffic and can also be packaged as a DVD for use in your personal contacts with customers. Hand your DVD out at trade shows, to potential clients, and in the community to create awareness about your business. Web Identity Videos are an affordable and dynamic medium for connecting with intelligent consumers on the Internet and in your personal contacts.
Immediate Benefits
- Fast return on investment (ROI)
- Passive income – let your web site work for you
- Stand out from others in the same profession
- People want to know the story behind the product
- Dynamic medium for authentic and intelligent content
- Establish an emotional connection with potential clients
- Attract rather than promote— consumers value integrity
Case Studies
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Balanced Movement Studio
Balanced Movement Studio is a personal training facility that is home to many certified trainers and movement classes. They wanted a web presence that could engage people who were looking for either of these services but didn’t feel comfortable going to a large gym requiring membership. They wanted potential clients to see the intimate nature of their studio and be confident in the high skill level of their certified trainers. DiLorenzo Studios was hired to create a 3-minute web video that highlighted the various classes and allowed viewers to visually identify with the array of people who use the facilities. Video was perfect for this intimate setting and provides a form of passive marketing for the owners.
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North Carolina Bar Association Foundation
The NC Bar Association wanted a (1–3 minute) Web Identity Video to highlight their foundation’s giving program. In the past” major donors were in the 55 and older generation and their method of donations were by mail or in person. This new Web Identity Video was targeted to reach 35–55yr. old lawyers and other legal professionals who are web savvy. This generation is looking for more “cause” related contribution opportunities and this is reflected in the video. The video encourages pride in their profession” present an array of choices for giving and shows the ease of contributing on line. The Web Identity Video will also be optimized for handouts and mailings for more targeted audiences and will be shown at major conventions and NC Bar Association events. The video is part of a strategic marketing plan to increase funding” raise awareness and bring their technology use to a higher standard. We ended up creating 6 additional one-minute videos pulled from the original footage to highlight more specific messages. All are available on their site and on the youtube non profit page.
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Aria Skin and Laser Spa
This new medical day spa wanted to build business and create a presence in the triangle community. Two qualities set this spa apart from others. It was not part of a chain. Owner “Vernon Mulanix” had hand built the facility himself and was proud of the personal detail and warmth he had created. Secondly this was a medical day spa and clinicians were experienced and met certification requirements. DiLorenzo Studios created a video that showcased some of the services and allowed potential clients browsing the website to make a personal connection with the spa. If you don’t want a massage after watching this video then we haven’t done our job.
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Santa Cruz, CA Homeopathy
Will Cassilly was just starting his homeopathy business in Santa Cruz” California. He wanted to set himself apart from others in his field and to make a personal connection with those browsing his website. DiLorenzo Studios created a three minute Web Identity Video to engage those either sent to his site or browsing on their own. These Web videos are perfect for such personal businesses like this. People want to know whom they will be seeing for treatments and if they feel they can trust them. Video allows this personal connection to be made over the web and initiates trust that can usually only be initiated in person.
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Food Fairy
Teri McClernon is a personal chef who has been serving clients in the Triangle area of N.C. for over 12 years. She hired us to create a Web Identity Video to personalize her website. We optimized the video for streaming and hands out DVD copies. She uses the DVD like a business card. She was featured in Southern Living Magazine and remains one of the top personal chefs in the area. DiLorenzo Studios is now in the process of creating a product DVD for her called, Cook Once – Eat For Weeks. In this first of a series of DVD’s she brings her personal chef experience right into your home, cooking along with you like a fairy on your shoulder. The DVD is expected to be released in the fall of 2008.
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Townsend & Bertram
Townsend and Bertram is a long time tradition in Chapel Hill, NC as the place to go for outdoor gear and information. They wanted their 3 minute Web Identity Video to show the uniqueness of their hand crafted store and introduce customers to their dedicated staff. The video begins with owner “Scott Bertram” decorating a tree outside their building with Christmas tree lights. Scott doesn’t do anything the ordinary way. He was climbing their 150-foot tall oak tree to hang the lights. You get to see some good climbing gear as well as an unusual introduction to the ethics of the store. Their website is still under construction but eventually you will be able to access the video on their site.
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Southern Loss Consultants
Most of us have never heard of a Public Adjuster. This is one the problems SLC was up against in their efforts to reach a clientele that really needed their services. When a natural disaster like fire, flood, or hurricane severely damages your property the first thing you do is call your insurance company. Unfortunately their adjusters work for the insurance company, not for you. Public adjusters, like SLC, offer property owners an option of having someone working for you to get you the highest dollar for your loss.
They hired DiLorenzo Studios to create a media bundle to target several of their potential markets, a brief web video for streaming on their website, and one optimized for DVD for mailings. Another video was produced with professionals like lawyers, construction managers and apartment or condo owners in mind. Also in the bundle was a minute video for cable weather channels across the east coast and finally a brief video email they could address to their mailing lists.