Promotional DVD‘s

- Replace information with meaning

We need fresh dreams and new stories of who we are, especially in the business world where so much integrity has been lost. People want to know the story behind the product and about the people behind the organization. This is the softer, more authentic side of marketing that has been missing for many organizations. Your video will nurture both internal and client based markets. It will make your work and dedication visible to more people who need your services. Engage your clients intellectually and emotionally and initiate their trust.

Let DiLorenzo Studios bring your story to life. Our documentaries and promotional videos raise storytelling to a poignant and powerful level, highlighting the missing connection between information and meaning.

Case Studies

The Life and Times of Joe Thompson

The Life and Times of Joe Thompson was broadcast on PBS Visions program in 2005. The video received a Telly Award which is a national competition honoring outstanding video productions that serve as a benchmark for the industry. Created in connection with Joe’s niece, Iris Chapman, this documentary recalls the story of the last African American fiddle player in North Carolina whose unique style of music has been passed down in his family for over three hundred years. A farmer from Mebane, North Carolina, Joe played in Carnegie Hall and across the south. Winner of the NC Heritage Award, 88 yr. old Joe Thompson waits to pass the bow to the next generation. Who will carry on the tradition?
Peck & Artisan's
Tim Peck had been a plumber for twenty-five years and a general contractor for six. He loves the “guts of things” and is grounded in some very practical applications. Still, Tim saw his work as function and craft. His personal expressiveness was often carved within the confines of a traditionally rigid form. He hired DiLorenzo Studios to help him make the deep artistic and functional nature of his work visible to potential clients. He was buying a new building, acquiring more building licenses, nurturing his crew and scaling up his company.

We created two products for him. We created a 20-minute DVD to educate his clients and showcase his work, including an array of prominent Chapel Hill businesses. We scheduled a public showing of the work and over one hundred people attended. Several news articles and press releases were written about the video.

The second product was a brief Web Identity Video for his new website. Technology has taken a quantum leap in the way we reach people. More than a billion people have access to the web. The brief video provided Peck & Artisans an opportunity to make a personal connection with potential clients who visit his site.
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Cook Once Eat For Weeks
DiLorenzo Studios is in final post production for The Food Fairy’s first in a series of DVD’s.

The video takes the family cook through the steps it takes to create 2 weeks worth of dinners, depending on the size of your family. Each series will feature different menus as well as some specialty menus for various healthy concerns. The production involved an all day, three- camera shoot in a beautiful kitchen setting,fairy wings and all. Terri McClernon’s, Cook Once – Eat For Weeks DVD release is set For January 2009.
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Lara Parker: An Independent Life

An Independent Life was broadcast on PBS Visions program in 2003 and received highly complimentary reviews in the media. Diagnosed with cerebral palsy at 9 months of age, Lara was unable to walk, speak, or use her hands in any purposeful way. Yet, she fashioned a life that included cheerleading, the prom, moving out into her own apartment and graduating from the University of NC. She served on the NC Council for Developmental Disabilities. Not the life we, as a society, imagined for her, but the life she envisioned for herself.

When it became clear, at the age of 28, that Lara was going to die from complications related to her illness, she and her mother approached DiLorenzo Studios about creating a documentary about her life. Lara wanted her experience to continue to educate others and foster the growth of the self-advocacy for people with disabilities. PBS still receives calls requesting copies and Lara’s life still serves as an inspiration for us all.
Greenbridge Project

Greenbridge was the first LEED certified green building to go up in Chapel Hill, NC. Bill McDonough, named Time Magazine’s Hero For The Planet, is the lead architect. This building is being developed near an older African American neighborhood that has been the mainstay of the community for many years. The developers, five local families, were sensitive to the changes this would bring. They came to DiLorenzo Studios wanting to honor this community and find a way to permanently preserve some of the history that had taken place on this square block.

We created a 30 minute documentary delivered on DVD for them highlighting some of the history and honoring many of the elders of this community as well as introducing Greenbridge and its philosophy. We focused on sustainability as the link between the mixed-use project that would be constructed here and the ways in which the African American community had sustained itself in the past.

This video will be permanently housed in the education center of the new building. It runs on the plasma screen of the Greenbridge office and will be part of the opening ceremony when the project is complete. It will more than likely be accessible on line to Orange County schools.
White Oaks Preserves

Quality, Privacy, and Tradition, these were the underpinnings of a family owned and run hunting and shooting preserve. Andrew Jones had bought 600 gently rolling acres in Virginia for his retirement and personal family use. They enjoyed their experiences on the land so much he wanted to share it.

DiLorenzo Studios created a 20 minute DVD rich in stories that would stimulate peoples imaginations about the possibilities they could experience (like hay rides and bonfires,friends weekends and family reunions). We wanted them to feel the quality and attention that that goes into tailoring their stay at White Oaks Preserve. As well as having a powerful marketing tool, White Oaks now has their story and original vision preserved for future generations.
Global Medicine Education Program

Shot on location at The Institute for Noetic Sciences in California, this 30-minute DVD was created to raise awareness and funds for the Global Medicine Education Program, which is a residential fourth year elective for medical students selected from medical schools nationwide. Students are introduced to the philosophies and principles of a variety of healing modalities such as Chinese Medicine, Ayurveda, Naturopathic and Mind/Body Medicine, all taught by some of the country’s foremost practitioners. DiLorenzo Studios was hired to create a video that would give them a national presence for their program as well as opportunities for local education.
The Center for Education, Imagination and the Natural World

The Center is a 165-acre earth sanctuary in the foothills of North Carolina dedicated to renewing the relationship of children and the natural world. They had just received their non-profit status and were looking to create a presence in the local community. DiLorenzo Studios was hired to create a 15-minute Community Identity Video to showcase their work with children, teachers and the natural world.

The video received a Telly Award, a national competition honoring outstanding video productions that serve as a benchmark for the industry. The video directly helped them to receive two more grants to fund their Next Generations Children’s Program. It helped them educate their local community as well as stimulate global interest. They now have an international presence and a sustainable non- profit. The video featured Thomas Berry a prominent eco-theologian and author of the Dream of the Earth.
NC Agency for Public Telecommunications

Three state agencies, GACPD (Governor’s Advocacy Council for People With Disabilities) CDL (Center for Developmental Learning) and NCDDC (North Carolina Developmental Disabilities Council) came together to create a five-year plan for people with disabilities in the state of NC. They wanted to include the disability community as well as those individuals and agencies connected to the disability community, in the planning process. They also wanted to educate those same people about the resources available to them and the correct agencies that housed those resources. A collaborative effort such as this had never been done before. They were seeking new ways to reach outlying communities.

DiLorenzo Studios created a 15-minute video delivered on DVD that addressed each of those needs. Their prime motivation was to develop trust in the disability community, especially those in rural areas not connected to the metropolitan area resources or education. In response, we created a video that included only people with disabilities as spokes people. The personal connection linked necessary information in ways that were meaningful as well as educational. A moving, uplifting song was written for the video and distributed separately for those wishing copies.
Piedmont Wildlife Center

Piedmont Wildlife Center was scaling up its operation and their strategic plan included major fund raising. They came to DiLoenzo Studios wanting to make the work of their program visible to a larger audience. We created a 15-minute video for fundraising and educational purposes. Bill Friday, Bland Simpson and other prominent North Carolinians lent their name and talent to the video. As a result Director, Bobby Schopler, was invited to be on Bill Friday’s NC People program on Public Television, reaching the mass audience they were looking for. They also received other grants through the use of the DVD by targeting their market for mailings of the video.